To serve as a platform for creating positive change in everyday consumption that matches your own values. We are all about spreading good ideas and doing things differently. We believe in purchase with purpose and that people matter. And we want it to have it all. Because we want to have fun and be stylish while doing it.
Madison Grace is a women’s conscious lifestyle destination dedicated to elevate your everyday while you make an impact. The community here are conscious consumers, social enterprises, do-good enthusiasts and changemakers at heart. We believe in small steps and that together we can make a difference. It’s your lifestyle, while making an impact!
Here’s the skinny – we are NOT perfect so we don’t expect anyone else to be. Our hopes are that you may discover the power you have as a consumer, discover a new social good brand, discover a cause you want to back or discover your own inspiration and bringing some good in your life.
As Seen On
Behind the Brand
Claire Pettibone, here, Founder/Creative Director of Madison Grace.
I started Madison Grace because I wanted my wallet and everyday consumption to match my values and ethics.
I live in sunny SoCal with my hubby Doug, bonus son Kenneth, and fur baby Peaches. When I’m not discovering an ethical find, you can find me on the baseball field cheering on Kenneth, traveling with Doug; and as a foodie at heart, finding the next place to eat al fresco dining style.
Behind the Name
After 10+ years struggling with infertility in the hopes of growing our family, my husband and I endured 3 failed in-vitro surgeries, the last one resulting in an ectopic pregnancy, meaning the fetus did not survive.
We named that unborn child Madison Grace.
In our brokenness we found what God’s grace really means. We came from a place of barrenness and hopelessness, with intention and small steps, were redeemed and restored.
Redemption, restoration, and a hope-filled life are themes that parallel the heart of a conscious lifestyle.
It’s seeing some brokenness, shining a light on it and using a brand, a nonprofit, a vote, a conscious action, a purposeful purchase, and with intention and small steps to come along the story to help redeem and help bring hope to this brokenness.
It’s not perfect and it’ll probably be messy but it’s a beautiful journey – the lesson I learned from Madison Grace.
Thank you for being here!